Evidence from negotiation work

Anonymised case studies showing how better preparation, clearer tradeables and stronger team discipline can protect commercial value.

Last updated: August 2026

Commercial outcomes, anonymised for confidentiality

Case studies are anonymised to protect client confidentiality. Outcomes are as reported by clients.

Improving partner confidence and fee negotiation

Global Law Firm

Context: A global law firm wanted to improve commercial conversations across a UK practice group. Partners were facing pressure on fees, scope and client expectations.

Work: Chameleon delivered eight two-day workshops focused on preparation, value framing, client conversations, concession discipline and realistic practice.

Outcome: Reported outcome included 22 percent margin improvement and 9x ROI over 12 months.

Relevant offer: Two-day Negotiation Workshop, £6,150 for 8-12 delegates. VILT pricing available on request.

Book a free 30-minute Workshop Fit consultation

Recovering revenue through supplier and portfolio focus

FMCG Supply Chain

Context: A UK FMCG business needed to rationalise its supplier base and recover value from a complex commercial environment.

Work: The engagement focused on segmentation, negotiation preparation, supplier strategy and clearer decision-making around where value was being lost.

Outcome: Reported outcome included £20m recovered revenue and 23 percent supplier base reduction over six months.

Relevant offer: Deal Leakage Diagnostic, £1,250-£2,500.

Book a free 30-minute Deal Leakage Diagnostic consultation

Resetting trade terms with key accounts

Consumer Goods, Eastern Europe

Context: A consumer goods business faced challenging retailer negotiations and deteriorating trade investment.

Work: The engagement focused on trade term preparation, account negotiation strategy and a more disciplined approach to concessions.

Outcome: Reported outcome included trade investment reduced by up to 35 percent year on year with key accounts across Q2-Q4.

Relevant offer: Negotiation training and deal preparation support.

Book a free 30-minute Sales Workshop consultation

Better preparation before better performance

The work varies by sector, but the pattern is consistent. Teams perform better when they know their objectives, understand their power, prepare the process, plan their tradeables and practise the tactical moments before they happen.

Find the leakage in your next negotiation

If there is a deal, renewal, supplier conversation or fee negotiation already in motion, start with a free 30-minute Deal Leakage Diagnostic consultation. The paid diagnostic is £1,250-£2,500.

Book a free 30-minute Deal Leakage Diagnostic consultation