Validate your investment thesis
Get expert-backed analysis for any deal. A proven framework used by institutional investors, adapted into a focused commercial review for founders, investors and deal teams.
A structured commercial review
Chameleon reviews the commercial logic behind an acquisition, investment or exit thesis using a clear five-step framework. The aim is to help you test market assumptions, compare the opportunity, review deal structure, assess risk and deliver a definitive one-page summary for your stakeholders.
Pricing: £950-£1,500 depending on scope, available data, urgency and depth of analysis.
A structured commercial review. Not legal, tax, accounting or regulated investment advice.
The five-step framework
01 Market Sizing
TAM calculation, market growth trajectory and competitive landscape analysis.
02 Comparable Company Analysis
Revenue multiples, margin benchmarking and growth rate comparison.
03 Deal Structure Review
Terms and conditions, earnout implications and seller financing implications.
04 Risk Assessment
Market risk, execution risk and practical mitigation strategies.
05 Executive Summary
Key findings, final recommendation and next steps in a definitive one-page summary.
Built for deal decisions
The report suits founders considering an exit, investors reviewing a potential target, acquirers testing a market thesis and advisory teams who want a structured second view before deeper diligence begins.
Paul O'Donnell reviews the analysis through a commercial negotiation lens, so the output is focused on the questions, assumptions and risks that shape deal confidence.
Frequently asked questions
Start the analysis
Use the dedicated validation funnel to begin the review, or book a free 30-minute consultation if you want to discuss fit first.